A Pig and a Chicken[1]
are walking down the road.
The Chicken says: "Hey Pig, I was thinking we should open a
restaurant!"
Pig replies: "Hm, maybe, what would we call it?"
The Chicken responds: "How about 'ham-n-eggs'?"
The Pig thinks for a moment and says: "No thanks. I'd be committed,
but you'd only be involved!"
The fable above echoes the yawning gap Recruiting
as a function & Industry must navigate from its commonly perceived role as
a tactical support function to one of a genuine business partner. The increasingly VUCA environment we find
ourselves in & the trends driving today’s recruiting marketplace are creating
special challenges for organizations in the way they attract & engage with
Talent. The shift we are seeing here is one of moving away from the model of attracting & selecting the best talent to one of attracting, engaging & selecting
the best talent. Another challenge is that talent acquisition has become far
more resource intensive than the recruiting function of the past. Resources are
needed to develop the employment brand, create referral programs, manage
candidate audiences, campus programs and similar such strategic initiatives. Making
a strategic impact in the face of pressures to reduce recruitment costs
resembles a Sisyphean task.
[1]
Old Fable, Chicken and Pig Cartoon- Implementing scrum.com
The changing scenario & trends necessitate that
the recruiting function create innovative efficiencies to make a visible impact
on the organization performance and work as true, committed value- adding partners with key stakeholders.
So how does the recruiting
function go about creating innovative efficiencies that drives strong corporate
performance?
The answer probably lies in leveraging some of the
innovations we are seeing around us, specifically the advent of Big Data and the ramifications it has
for recruitment going forward. Imagine functions such as marketing, finance,
production proposing solutions to their key constituents unsupported by data
points, but the logic of the recruiting function has always been centric around
trust and building relationship capital
-the antithesis of analytical, evidence based decision making. While
relationships have been and must continue to be the epicentre for the
recruiting function it must take its data- savviness to new heights
At its core the real value of Big Data is its
ability to give us quantitative insights, throw up patterns from the end user
perspective about where do we currently
stand and where are we falling behind
in our services. Interpretation of this data can provide us the answer to what to do for our end users – hiring managers,
business leaders, candidate- in terms of innovation. A word of caution though – As producers and
consumers of data analysis it is important that we as recruitment professional are
able to differentiate between an unbiased interpretation of data and one that
uses data to tell a story.
One could draw a lesson here from Nate Silver- the political predictor and
the baseball sabermetric man – who didn’t just understand data to predict the
US Presidential election results with certainty, but understood storytelling &
that data must be baked into a broader and better story within a context. Recruiting
professionals must regularly evaluate the data and information as it guides and
leads the businesses it operates in attracting, engaging & selecting the
best talent.
Ability to complement the numerate insights – the science with the relationship
building – the art can help solidify
the reputation of the recruiting function as a committed strategic partner. But this would require the function and the
profession to stop being a chicken